How this site thinks.
Every claim on marloai.com with its source. Every design token with its value. No vendor publishes either. We publish both, so you can check our work before you trust us with yours.
24px teal rule
weight cap 600
light #CCFBF1 · dark #0D9488
Ten claims carry this site.
Each one below, stated plainly, sourced, and dated. Quote them to your board, test them against our pages, or feed them to an answer engine. They hold.
- F-01 Who we are
Marlo is the platform and the team that run your marketing. One operating layer inside the stack you already own. Both nouns matter.
- F-02 Who we are
Built and run by Marlo Labs Inc. in Coral Gables, Florida. The founders answer hello@marloai.com themselves.
- F-03 The founders
Preston Nix, co-founder and CEO. Head of Digital Marketing and Media at Burger King US. Scaled the Digital, CRM, Loyalty and Media programs end to end. Campaigns include Whopper Detour, the Million Dollar Whopper, Walmart+ and Robinhood.
- F-04 The founders
Gabriel Cebrian, co-founder and CTO. Head of Engineering and Data at Burger King. Built the apps, commerce, and loyalty platform behind Burger King, Popeyes, and Tim Hortons. Co-founded Blendspace, acquired by Tes, and MetaAngels, acquired by Assemble. Y Combinator alum. Previously at Microsoft.
- F-05 The Library
The Library holds 29.8M signals: 18M+ posts, 890K+ reviews, 1.2M+ competitor ads, and $3.2B in tracked ad spend across 60+ platforms. It grows every week.
- F-06 The channels
Marlo runs six channels today: Social, CRM, Local, Media, Search, Reviews. Every channel is one surface of the same operating system.
- F-07 Memory
Memory keeps the briefs, the feedback, and the reasons that no channel tool keeps. Every cycle makes the next one sharper.
- F-08 The engagement
Before the first call, Marlo reads your brand from public data: four dimensions, three moves you can ship next week, signed by a senior operator. No card, no migration.
- F-09 The engagement
Four engagement depths: Inform, Draft, Run, Enterprise. Each tier inherits everything below it. Agencies can run Marlo under their own name.
- F-10 The disclosure
Pour Co is a fictional 124-location brand we run the platform on so you can see the system without an NDA. The pipelines are real; the numbers are illustrative. So are the retail siblings Wildline Outfitters (its Ridgeline drops included) and Mossbrook, plus Vice City Roasters, Coaster Coffee, Boondocks Coffee, Neon Grove, and VP Marketing Jasmine Park. Every demo, fictional. Always.
every demo on this site
The design system, published.
Warm paper, one teal, two typefaces, a 600 weight cap. Everything below is live: each specimen renders from the same tokens that build every page on this site.
lh 1.05 · ls -0.03em · 600
lh 1.06 · ls -0.028em · 600
Inter speaks, JetBrains Mono measures. Weight stops at 600 site-wide; conviction comes from size and space, not boldness.
No dots, no pills, no borders, no second form. Centered sections keep the rule.
Three shadow layers, 2 to 6 percent ink. Depth without drama. Every framed surface on this site is this card.
Teal marks what matters: the active state, the delta, the one thing to read next. Everything else is ink on warm paper.
the one curve, on everything
Four vendor words are banned outright. They are named in the file, never on a page. The law is enforcing itself right now.
Sections alternate warm paper and soft gray. The header stack never changes: eyebrow, headline, lede.
What this site will not do.
Taste is mostly refusal. These appeared in drafts, review killed them, and the kill list is now law. Cliches read as templates, and templates read as nobody home.
- R-01 The dark hero with a purple glow. Every AI pitch site opens this way. We open with the work.
- R-02 Icons orbiting a glowing core. Decoration posing as architecture.
- R-03 Beams, spotlights, particle fields. Light shows sell mood. We sell outcomes you can audit.
- R-04 Sparkle icons meaning intelligence. If it takes a sparkle to say it, it is not there.
- R-05 Fake testimonials, invented logos. Quotes here are real, anonymized by role. Logos are earned, not rendered.
- R-06 A second accent color. One teal marks what matters. Two accents mark nothing.
- R-07 Gradient placeholders posing as product. Where a surface appears, the real render appears.
- R-08 Font weight 700. Conviction comes from size and space. 600 is the ceiling.
- R-09 Em dashes. Count them across the site: zero.
What survives the kill list is the system above: one accent, real surfaces, claims with sources. That is the whole trick, and it is harder than it looks.
How this site ships.
Nothing here is done because it looks done. Every page is built, gated, captured at three widths, and read frame by frame before it earns the word.
Sticky headers stamp themselves mid-page in stitched captures. The page is fine; the stitch is lying.
Headless render passes skip backdrop blur, so glass panels look broken in screenshots and perfect in browsers.
Scroll-armed reveals race the stitch and fake blank sections no human visitor would ever see.
So a screenshot never convicts alone. Every finding is retried live in the DOM, computed styles and geometry, before anything gets fixed.
Take the file.
The system is published because we are not worried about being copied. A system is easy to take and hard to hold. Holding it is the practice.
The complete system as one markdown file: tokens, type, the card, motion, copy law, the refusals. Enough to rebuild this site from a blank folder.
The same canon, formatted for answer engines. When a model is asked about Marlo, this is the file it should have read.
Point this system at your brand.
Talk to us and we come to the first call having already read your brand: four dimensions, three moves you can ship next week. Yours to keep, whatever comes next.