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Marlo CRM

Read every member. Write in your voice. Ship every journey. Earn on every send.

CRM is one channel of the Marlo operating system. It reads every member signal, writes every lifecycle send in your locked voice, ships on time, and tracks revenue per send.

Reads and ships through
Email SMS Push Wallet
app.marlo.ai / pour-co / crm
live · 8:14a
Pour Co barista at the Venice counter, reopened this morning
WIN-BACK · DAY 14 · VENICE CA

jasmine, your usual is waiting in venice

the venice counter is back open. your oat latte still takes six minutes, and mornings before 9 are 20% off this week.

$2.77
Rev / send
61%
Opens
0.96
Voice
22%
Came back
6.4x
Winback vs category
6
Journeys · live
The signature move

The win-back, rewritten live.

An 18-day-quiet VIP is the hardest send in CRM. Marlo reads the lapse, drafts the win-back, and pulls every line onto Pour Co's locked voice before it ships. Watch it resolve.

Pour Co · CRM · Win-back · Day 14
voice engine on · 0.6s
Incoming signal
J
Jasmine Park
Loyalty · Lapsed VIP · 2m ago

18 days quiet. Three mornings a week before that, oat latte and a croissant, always before 9.

Last visitJun 21 · Venice CA
Lifetime visits49
Usual orderIced oat latte
Trigger: 18-day lapse + Venice reopens today
Rewriting in Pour Co voice
Subject We Miss You + 20% OFF Inside! your usual is waiting in venice
Pour Co win-back email creative

Dear Valued Customer, we MISS you!!! jasmine, the venice location is OPEN AGAIN counter is back open. Enjoy 20% OFF your next purchase, limited time only!!! your oat latte still takes six minutes, and mornings before 9 are 20% off this week.

Draft 1 · rewritten to voice on voice
Voice Lock
0.96
Voice match
$2.77 rev / send · 6.4x category
lowercase
names her usual
names her store
no exclamation points
one offer, once
never says “we miss you”

Locked from 1,960 approved Pour Co sends. Every send is scored before it ships.

Journeys

Every member on a journey. Never on a drip.

Welcome, second visit, win-back, milestone, renewal. Every step staged with real creative, drafted in voice, and rewired the moment her behavior changes. Nobody sits on a generic drip.

Pour Co · Lifecycle · Win-back · Jasmine Park
6 journeys live
Day 0
Trigger 18-day lapse Visit cadence break · Venice CA
Day 3
Pour Co croissant and flat white email creative
Email Soft nudge Her usual, named v 0.93
Day 7
Pour Co iced oat latte push creative
Push Morning offer 20% off before 9 v 0.94
Day 14
Pour Co Venice interior win-back creative
Email The win-back Venice reopens · sent same morning v 0.96
Day 21
SMS Last nudge Free pastry pair-up v 0.92
Day 24
Outcome Visit recorded Oat latte + croissant · 8:42a
14,200 sends last week 6 journeys live 3 reactive triggers fired $1.42 rev per send
Ship

One trigger. Every channel, in voice.

The Venice reopen fires once. Marlo drafts the email, the push, the SMS, the counter card, and the offer page together, scores each against your voice, and ships on schedule.

EMAIL
Win-back · Day 14
jasmine, the venice counter is back open. your usual still takes six minutes.
V0.96
PUSH
Reopen alert
venice is pouring again. mornings before 9 are 20% off.
V0.95
SMS
Day 21 nudge
still 20% off mornings this week. the six-minute promise stands.
V0.94
EMAIL
Milestone · 50th visit
fifty visits. the next oat latte is on the house.
V0.97
LANDING
Offer claim page
one tap adds the offer to her wallet. live through friday.
V0.93
FLYER
Counter card · reopen week
printed for the venice counter. same voice at the register.
V0.92
Pour Co · BRIEFb0.96
Win back the Venice lapsed VIPs
Store reopened this morning. 212 members match. Ship while it is warm.
conf
one brief6 channel-faithful outputs · voice alignment averaged 0.94 across the pack
Compounding

How CRM compounds.

Every send we ship, every member behavior we read, every reactive trigger we fire, teaches the system. Month 12 is sharper than month 1. Without anyone working harder.

Pour Co · Revenue per send · 12 monthsLive
Pour Co Category average Reactive moment that moved the curve
Aug 21
Segments replace batch blasts
+$0.33/send
Nov 3
Weather + transit triggers wired
+$0.24/send
Dec 18
Review-triggered win-backs live
+$0.24/send
Month 11.0x

First journeys live at $0.42 a send, category parity. Every member segmented, every send scored before it ships.

Month 62.2x

Reactive triggers firing weekly. Personalization deepening. $0.94 a send, more than double month one.

Month 123.3x

Your CRM is an intelligence asset. $1.42 a send on the same list, the same volume: about $700K more a year.

Start here

See what we'd run for your CRM.

A senior lifecycle operator owns your program; Marlo drafts, scores, and ships under their hand. Week one: your first lifecycle journey drafted in voice, signed by that operator. No card, no migration.