The Library

Every signal. Every channel. One library.

The cross-channel marketing intelligence library. Every signal from every platform, scored against your brand and restated in a weekly ledger. It only goes up.

The ledger · W28 · restated Jul 12
29,842,716 +214,368 this week
Signals tracked
18M+ posts · 890K+ reviews · 1.2M+ competitor ads · $3.2B tracked ad spend · 60+ platforms
FIG · The Library
LIBRARY
60+ platforms · always reading
The ledger

What the Library learned.

When the evidence moves, the belief gets restated: struck through, corrected, dated. Category level, never client named. Every entry traces to readings a senior operator can defend.

Week 28 · ended Jul 12, 2026 29,842,716 signals · +214,368
  1. Coffee · Sun belt

    Iced share of voice holds roughly flat through summer heat. Iced share of voice jumps 9 pts in heat-wave weeks, and the swing starts two days before the spike.

    4,120 readings 12 markets W28 04 Social 11 Geo + Weather
  2. Reviews · QSR

    A 48-hour owner response still reads as attentive. Complaints about silence now cluster after 24 hours without a reply. The bar tightened by half.

    61,284 readings 90-day corpus W28 03 Reviews 12 Voice of Customer
  3. RTD · Texas

    Lattes lead ready-to-drink conversation in Texas metros. Citrus RTD mention velocity outpaces lattes 2.1 to 1 across TX metros, and the gap is widening.

    10,075 readings TX metros W28 04 Social 05 Competitive Ads 02 Menu + Pricing
  4. AI search · Local intent

    Answer engines default to aggregator listicles for best-near-me queries. Brand location pages now surface in 1 of 3 Perplexity and Gemini local answers. Schema depth predicts the citation.

    1,232 readings 30 queries per brand W28 06 AI Search
Week 27 · ended Jul 5, 2026 29,628,348 signals · +198,712
  1. Local · Google

    Local-pack rankings settle within a week of a core update. Positions were still reshuffling 11 days after the June core update. Photo freshness tracked with recovery speed.

    3,908 readings 9 metros W27 08 Local + GBP
  2. Coffee · Culture

    Oat-milk mentions keep compounding near 6% month over month. Oat-milk growth has been flat for three straight months. Protein mentions are absorbing the share.

    18,442 readings national corpus W27 10 Cultural Signal 04 Social
  3. TikTok · Community

    Same-day brand replies are enough to keep a comment thread alive. Thread velocity dies about two hours after the last brand reply. Early replies double a thread's life.

    27,915 readings 6 categories W27 04 Social 12 Voice of Customer
  4. Competitive ads · Coffee + QSR

    The category refreshes hero creative roughly once a month. Top-quartile spenders now rotate hero creative every 11 days and run three variants deep.

    2,310 readings 2 cohorts W27 05 Competitive Ads

Every restatement since April lives in the archive

The pre-read

Three layers of understanding. Before you share a login.

Because of the Library, we already understand your brand, your category, and your moment. No credentials. No integrations. All from public signal.

01 Perception

How the world sees you.

Earned media. AI-search citations. AEO readiness. The full read of how your brand shows up in the places customers actually look.

  • Earned media · oat brands · 90d Mentions tilt to "wellness," not "breakfast" 73% of Pour Co mentions tag wellness. Competitors index 2:1 toward breakfast.
  • ChatGPT · Perplexity · Gemini · Claude Cited #2 for "best oat latte Miami" Vice City Roasters leads. Neon Grove tied. Marlo flagged the gap in 14 minutes.
  • pour-co.com · AEO audit AEO readiness 6.8 / 10 Schema-org gaps on 4 location pages. Robots.txt allows every model crawler.
02 Competition

What works in your category.

Ad libraries. Social patterns. Cohort behavior. The shapes that are scaling for your competitors, and the whitespace nobody is claiming yet.

  • Meta Ad Library · 6 coffee brands · 30d Neon Grove scaling the iced-oat hero +84% engagement, week three of a six-week ramp. Pour Co has not entered the lane.
  • Social content · cohort · 14d Vice City: "lucky-scent" week-3 push Same pattern Neon Grove FL ran last quarter. Now a cohort-wide playbook.
  • GBP · local posts · cohort Cohort posts 11/mo per location Pour Co at three. Top quartile at eighteen. Local feed is the whitespace.
03 Timing

What's happening right now.

Trends. Weather. Local events. Cultural pulses. The moments your brand can ride, and the windows that close while the brief is being written.

  • Google Trends · 12 mo "oat milk latte" +212% YoY · Miami metro Velocity accelerating. Hyper-local. Last brand to claim the category wins it.
  • Local events · next 30 days Wynwood Art Walk · 14 events queued Eight of fourteen historically spike Pour Co foot traffic +40% on-day.
  • Weather + demand · 7 days Heat index 92°F · Tue-Fri Cold-brew float demand +48% on heat-spike days. Cohort signal, not vendor metric.

This is what the Library actually contains. Before day one. Before access. Before anything is plugged in.

The coverage index

What we read, across every channel that matters.

Every read is timestamped, source-linked, and scored against your brand. The index is alive, we onboard new platforms as customers tell us where signal is moving.

Social 13 platforms 18M+ posts read
Reviews + Local 4 platforms 890K+ reviews indexed
Ad libraries 4 sources 1.2M+ ads · $3.2B tracked ad spend
AI engines 5 engines answers scored weekly
Ordering + Delivery 4 platforms menu + price reads per location
CRM + Loyalty 4 systems reads the stack you own
Inbox + Messaging 3 channels competitor sends, indexed
Press + Audio 6 sources category share of voice
  • The New York Times
  • The Wall Street Journal.
  • Bloomberg
Where your customers are next always open coverage is a request, not a roadmap

If your customers are somewhere this index does not reach yet, we add it. Tell us where the signal is moving.

The index runs past sixty: subreddits, niche review sites, regional delivery apps, AI-overview surfaces that did not exist last year. We read wherever your category's signal moves.

Twelve dimensions

Inside the Library.

Every signal we read gets routed into one of twelve dimensions. Open any to see what we read, what we score, and what we teach downstream.

01

Brand Voice

Locked tone, indexed examples, voice score on every output. Your distinctive way of speaking, codified, never drifts, never gets relearned at every transition.

What we read
  • Past 18-mo of approved copy
  • Voice/tone exemplars
  • Brand stylebook
  • Banned phrases
  • Sample audiences
Where we surface it

Every draft Marlo writes carries a 0-100 voice score. Below 78, it goes back to the model with the gap called out.

Cadencescored · in voice
The archive

Every week, preserved.

The ledger is append only. Weekly restatements accumulate below and nothing is rewritten. This page gets longer every week. That is the point.

July 2026 2 restatements · +413,080
  1. W28 ended Jul 12 29,842,716 +214,368 4 learnings ↑
  2. W27 ended Jul 5 29,628,348 +198,712 4 learnings ↑
June 2026 4 restatements · +887,882
  1. W26 ended Jun 28 29,429,636 +249,350 totals logged
  2. W25 ended Jun 21 29,180,286 +239,872 totals logged
  3. W24 ended Jun 14 28,940,414 +202,118 totals logged
  4. W23 ended Jun 7 28,738,296 +196,542 totals logged
May 2026 5 restatements · +907,534
  1. W22 ended May 31 28,541,754 +187,410 totals logged
  2. W21 ended May 24 28,354,344 +191,824 totals logged
  3. W20 ended May 17 28,162,520 +168,930 totals logged
  4. W19 ended May 10 27,993,590 +182,466 totals logged
  5. W18 ended May 3 27,811,124 +176,904 totals logged
April 2026 1 restatement
  1. W17 ended Apr 26 27,634,220 ledger opened totals logged

Ledger opened April 2026 · restated weekly · append only

See the Library

See your brand in the Library.

Talk to us and we come to the first call having already read your brand: four dimensions, three moves you can ship next week. The Library is already reading your category.

Talk to the founders hello@marloai.com