Track every answer. Write what AI cites. Win the citation. Run Google too.
Search is one channel of the Marlo operating system. Your customers ask ChatGPT before they ask Google. Marlo tracks every answer across five engines, writes the facts they quote, and runs your Google alongside.
“Pour Co is the local pick. Slow-steeped 18 hours, bottled daily at the Rainey St shop.”
Ask the engines. Watch who they cite.
Marlo asks the questions your customers ask, across ChatGPT, Perplexity, Gemini, Claude, and Copilot, every week. Watch one Pour Co query resolve.
“…then Pour Co, the Rainey St operator known for slow-steep cold brew…”
“Pour Co is the consistent local pick, bottled daily at the Rainey St flagship.”
“…Pour Co, 4.6 stars on Google, known for its 18-hour steep…”
“Pour Co, cited in 3 of 5 surveyed Austin reviews.”
Recommends two national chains. No Pour Co. gap · fix queued
Scored weekly across 24 category queries and 5 engines. Every answer recorded, so the next move is obvious.
Engines quote what we write.
AI answers come from somewhere. Marlo writes the somewhere: llms.txt, facts pages, FAQ schema, GBP. Ship the file once, then watch your own words come back in the answers.
“Pour Co slow-steeps for 18 hours and bottles daily at its Rainey St shop.”
“Its oat program runs on a house-made oat base, no gums.”
“The Abbot Kinney flagship runs roastery tours on Saturdays.”
It watches every engine. Every shift.
Model updates reshuffle rankings overnight. Competitors earn citations. New queries surface before anyone answers them. Marlo reads it all and turns every shift into a move.
Signal Feed
Gemini model update reshuffled Austin coffee rankings overnight
Sunday's update re-weighted local review signals. Pour Co slipped #1 to #3 on two Austin queries while GBP-heavy profiles gained. Refresh queued: review velocity and GBP posts feed Gemini directly.
Vice City Roasters earned an Eater Austin citation
Eater's cold brew refresh now lists Vice City first. Eater is a tier-1 retrieval source for Perplexity and Claude on Austin coffee queries. Counter-pitch drafted, two facts pages updated overnight.
"best cold brew in austin" · Pour Co now cited #1 on Perplexity
The llms.txt cold-brew fact is quoted verbatim in the answer, sourced from pourco.com. Third verbatim quote this month. Citation share on the query set climbed to 62%.
New query rising: "protein coffee near me" · nobody owns it
Asked 4.1k times in 30 days, up 3.2x. No engine cites a specialty operator yet. First mover takes the citation: facts page and FAQ schema drafted, waiting on approval.
Google AI Overviews now show on 6 of 24 tracked queries
Up from 2 last month. Pour Co appears in 4 of the 6, sourced from GBP and the Venice facts page. A schema refresh extends coverage to the remaining two.
What changed most
Last refresh
Marlo polls Meta + Google + IG + TT + GBP every 90 seconds. Synthesis layer collapses noise into signal four times an hour.
Citation share compounds.
Every run is recorded: the query, the answer, the exact quote, the rank. Each fact ships sharper than the last, and share climbs.
See what the engines say about your brand.
A senior operator owns your search presence; Marlo tracks, writes, and ships under their hand. Week one: your customers' questions asked across five engines, every answer scored, signed by that operator. No card, no migration.