Restaurants and hospitality

We ran digital marketing for Burger King. Marlo is what we wished we had.

We launched LTOs nationally and watched one brief meet a store's worth of different neighborhoods. Marlo closes that gap: per location, per channel, in your voice.

Talk to the founders See the launch week
A Pour Co barista handing a cold brew across the pass in hard morning light
POUR CO · MORNING HANDOFF · SHOT 04 · MAR 10
Approved · voice v96

Pour Co is our fictional demo brand. Real system, illustrative numbers.

4,200+ restaurant locations tracked 340K+ reviews scored $890M in ad spend analyzed
The gap

Corporate ships one campaign. Your guests live in neighborhoods.

01

The LTO brief was locked 8 weeks ago; the neighborhood moved last Tuesday.

02

400 reviews land every day across your locations, and the fixable ones never reach the operator.

03

The promo that kills in Miami is invisible in El Paso.

Launch week

One brief goes in. A launch week comes out.

Pour Co ships Spring Cold Brew on Monday. Watch one corporate brief become a week of store-level execution: posted, answered, sent, and measured, location by location.

LTO BRIEF 26-014 · SPRING COLD BREW · WINDOW MAR 10 TO APR 21
The printed Spring Cold Brew label, the hero asset of the brief
Hero asset · approved Mar 6
Objective

One national push. One hero asset. Ships to 124 locations in 124 neighborhoods.

124 locations Voice v96 locked
Marlo writes 124 versions
MON 6:40A
GBP update

Cold Brew live on every Google profile.

ALL 124 STORES
TUE 9:15A
Signal

Competitor dropped a cherry cold brew. Wed hero moved up a daypart.

THE LIBRARY
WED 7:10A
Hero post
The Spring Cold Brew hero post: morning light on the Pour Co patio v96
AUSTIN · RAINEY ST
THU 11:52A
Review
★★★★★

Answered in 2.4hr, in voice.

CORAL GABLES
FRI 4:05P
CRM send
Jasmine · 18-day lapse · Gold tier rev per send $2.77
AUSTIN SEGMENT
SAT 8:20A
Post
The Saturday pastry-daypart post: croissant and flat white pastry daypart
SILVER LAKE
SUN 8:30P
Week report
19 posts 400 reviews answered 124 locations on plan
TO THE OPERATOR

Every cell shipped by Marlo. Approved by your team. Week two is already drafted.

What we run

Run any channel alone. Or the whole week.

Social Daypart-tuned posts in your voice, scored against your competitive set daily. CRM Journeys that know who visited yesterday and who lapsed 18 days ago. Local Every location marketed like your top quartile, GBP managed per store. Reviews Every review answered in your voice within hours, issues routed to the operator.
The memory

Your second LTO already knows what sells.

Every post, review, send, and competitor move from this launch banks into your Memory. Next season's brief opens on a full year of your own signals.

847 approved assets 8,400 category signals every campaign since day 1
How Memory works
The operators

Built by the people who sat in your seat.

Co-Founder · CEO

Preston ran digital marketing and media for Burger King US.

Co-Founder · CTO

Gabe built the apps, commerce, and loyalty behind Burger King, Popeyes, and Tim Hortons.

Hi, we're Preston and Gabe
Start here

See what Marlo would run for your restaurant brand.

Talk to us and we arrive already knowing your brand: your competitive set, your review load, your gaps, and a 90-day plan from operators who ran the biggest restaurant brands in the world.

Talk to the founders hello@marloai.com