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Use cases

Twelve moves. One library.

Each move is a slice of the platform. Pick the slice that matters most this quarter, or run the full operation.

The full operation

Run every channel, integrated, scored, with compounding memory.

Each slice inherits the whole system's memory. The Library underneath is the same either way.

12 moves live One library 29.8M signals 60+ platforms
See all solutions
01 · Brand operations

Brand Operations

The voice, the library, the launch sequence. The non-negotiables.

01

Brand voice consistency at scale

Your brand voice drifts the moment a new strategist, agency, or AI tool joins the cycle.

  • Voice score on every draft, every channel, every week
  • Voice rules locked in the Nucleus and inherited by every brief
  • Drift alerts when output starts trending off-tone
inform draft run
Lock your voice in the Nucleus. Score every draft. Drift never compounds.
06

Cross-market launch

A new market launch requires four agencies, six SaaS contracts, and three months of onboarding before the first post ships.

  • Single Nucleus replicated and localized per market
  • Per-market voice tuning with shared craft library
  • Cross-market reads of competitor moves, signal pulses, AI-search drift
draft run
One library, four markets. The launch happens this quarter, not next year.
12

Brief library and operator onboarding

A new strategist takes three months to be useful. By the time they are, they rotate.

  • Searchable brief library indexed by category, channel, persona
  • Reasoning trail visible on every approved past brief
  • Voice-rule provenance per draft
draft run
The institutional knowledge lives in the system. The strategist rotates. The library does not.
02 · Menu + pricing

Menu + Pricing

Per-store reads. Variance flagged. Tests proposed.

03 · Channels

Channels

Where customers already are. Drafts ready to ship in your voice.

03

Review response operations

Review backlogs grow faster than your team can keep up. Sentiment shifts before you respond.

  • Drafts ready to ship within SLA, in your brand voice
  • Routing to the right operator with full context
  • Voice and sentiment scoring on every reply
draft run
Drafts ready to ship inside SLA. Routing to the right operator. Sentiment never lags.
05

Content calendar, four weeks ahead

The calendar runs on quarterly heroics. The week of, no one knows what ships tomorrow.

  • Twelve months of cross-channel work mapped by category
  • Four weeks always populated with drafts ready to ship
  • Per-channel cadence tuned to where signal travels
draft run
Four weeks always ready. Twelve months mapped. The strategy compounds.
07

Local marketing at scale

Per-store marketing depth is the data nobody else has and nobody else can scale to.

  • Per-store dot scored on Marlo grade A through D
  • Per-location plans aware of weather, events, competitors, demand
  • GBP, photos, hours, attributes maintained at fleet scale
draft run
Every store, every dot. Per-location plays tuned to the local signal.
10

Crisis and reputation response

The clock starts the moment the signal hits. Most brands are still drafting when the news cycle moves on.

  • Real-time alerts across reviews, social, press, AI search
  • Drafted holding statements ready to ship, voice-floored
  • Per-channel response packs aligned to severity
draft run
Alerts the moment signal hits. Drafts ready to ship. Audit trail kept.
11

Influencer and creator program

Creator programs run on Slack threads and gut. The receipts are screenshots in a Dropbox.

  • Discovery aligned to brand voice and audience
  • Briefs drafted per creator with voice + legal + offer rules
  • Performance tied back to the brief, not just the post
draft run
Discovery, briefs, performance, tied to the same library every other channel uses.
04 · Loyalty + CRM

Loyalty + CRM

Twelve weeks of journeys, drafted, scored, routed.

04

Custom loyalty refresh

The loyalty program ran out of ideas, and the existing CRM stack tells you which subject line won, not which strategy to run next.

  • 12 weeks of email and push journeys, drafted in voice
  • Cross-channel cadence tuned to your category
  • Per-segment offer logic with reasoning trails
draft run
12 weeks of CRM journeys. Drafted, scored, routed. The strategy comes back.
05 · Intelligence

Intelligence

AI search, competitive whitespace, drift signals, live.

09

Competitive intelligence operations

Competitive scans are a quarterly slide deck. By the time you read it, the move you missed already shipped.

  • Continuous reads of competitor ad libraries, social, AI search
  • Whitespace flagged with confidence scores and timeline urgency
  • Side-by-side comparisons by dimension
inform draft run
Continuous reads. Whitespace flagged. The slide deck becomes a live feed.
Pick a slice

Start with one. Add the rest as you go.

The library underneath every use case is the same. The first one you ship makes the second easier. The seventh makes it feel like the system was built for you.

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