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Marlo Media

See every ad. Score every one. Brief from what converts. Spend on winners.

Media is one channel of the Marlo operating system. It reads every active ad in your category, scores every creative against yours, and turns this week's winners into your next brief.

Reads every ad library
app.marlo.ai / pour-co / media
live · 6:14a
Pour Co iced oat latte ad creative, Austin
ACTIVE AD · META · AUSTIN TX

the iced oat latte does the talking. first one on us at rainey st.

4.4%
CTR
91
Creative
$4.20
CPA
2.8x
ROAS
2.8x
ROAS vs category
47
Category ads · live
The teardown

Their ad drops at 9:14a. Your counter is live by noon.

Marlo reads every ad library your category buys. When a competitor ships a strong creative, it tears the ad down, writes the counter-brief, and drafts your response. Watch it happen to Vice City Roasters.

Pour Co · Media · Competitive Teardown
meta ad library · pulled 9:14a
Their ad
Sponsored · Feed day 9
V
Vice City Roasters
@vicecityroasters · Miami FL
Vice City Roasters latte art ad creative

Direct trade Mondays. Every pour traceable to the farm.

Creative 84 fatiguing
Hook Farm close-up lands in two seconds. Match the pace.
Offer Story only, nothing to claim. Lead with an offer.
Fatigue Nine days on one creative, frequency 3.1. The refresh window is open.
The counter · drafted 9:31a
Counter-brief
Beat the story with a bottle.

Cold brew close-up in the first two seconds. Offer explicit. Same AM flight, Austin and Miami, live before their refresh.

Pour Co cold brew bottle counter-ad creative

cold brew for the hot months. first bottle on us. rainey st and wynwood, this week.

Ad set · AM flight on voice · 0.97
The scoreboard
91
Creative score
Pour Co counter 91
Vice City original 84
hook lands in two seconds
offer explicit, first bottle free
same daypart, fresher creative
voice match 0.97
live before their refresh

Torn down 9:14a. Countered 9:31a. Approved by Jasmine at 11:40a, live on Meta and TikTok by noon.

Fan out

One counter. Every ad set, native.

Approve it once. Marlo cuts the counter into platform-native ad sets and organic echoes, each scored against your voice before a dollar moves.

AD SET
Feed + Reels ad set
cold brew for the hot months. first bottle on us.
V0.97
AD SET
Reels cutdown · 9:16
the pour does the talking. first bottle on us.
V0.98
AD SET
Performance Max
Cold brew near you. First bottle free this week.
V0.95
AD SET
Spark ad · 15s
pov: your commute just got colder
V0.96
AD SET
6s bumper
Six seconds of pour. One free bottle.
V0.94
SOCIAL
Organic echo
first cold brew on us. rainey st and wynwood know.
V0.97
Pour Co · BRIEFb0.91
Beat the story with a bottle
Counter the direct trade push. AM flight, Austin and Miami.
conf
one brief6 channel-faithful outputs · voice alignment averaged 0.96 across the pack
Proof

Week over week, the spend works harder.

Every teardown, every score, every flight lands in your Library and compounds. Month twelve buys better than month one.

1.2M+
competitor ads in the Library, refreshed daily
8% 22%
Pour Co share of voice over eight weeks
$4.20 vs $5.80
Pour Co CPA against the category average
Pour Co · Media · Movement this week
47 ads tracked
Vice City Roasters 2 new creatives since Monday, both daypart AM. torn down
Coaster Coffee Pulled its cold brew set, spend moved to nitro Reels. watching
Boondocks Coffee Rotated its hero creative mid flight. countered
Start here

See what we'd run for your media.

A senior media operator owns your briefs; Marlo reads, scores, and drafts under their hand. Week one: your category's top creatives torn down against yours, signed by that operator. No card, no migration.