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The Platform

Read every signal. Draft every move. Remember every result.

Three layers, one system. Tuned to your brand on day one. Compounds every week after.

app.marlo.ai / pour-co / today
live · mon 8:56a
COMMAND CENTER · POUR CO

Today

81STRONG
LIVEREFRESHED 3M AGO
Brand Health
81 +3
vs 30d
Voice Match
0.94 +0.02
143 posts scored
In-Flight Content
23
6 awaiting approval
Live Signals
7 +2
1 critical · 2 high
OPEN WORK

What needs you today

5 items · sorted by severity
OPSCoral Gables slow-line floater planROUTEDOps desk · 11:00a
BRIEFYuzu spritz encore briefVOICE93IN REVIEWMarlo draft · Today
REVIEW3 iced latte posts readyVOICE94AWAITING APPROVALAuto-drafted · Today
BRIEFAustin patio season kickoffVOICE89DRAFTINGMarlo draft · Tomorrow
CAMPAIGNGrowler weekend pushVOICE91LIVEJasmine P. · Friday
MARLO RECOMMENDS

Highest-impact moves

SOCIAL

Reply on the yuzu spritz thread inside 12h

Comments convert 3.4x when the reply lands in the first half day. The thread is eight hours hot.

PAID

Shift +18% into iced oat latte creative

CTR 4.4% against a 1.9% platform mean, 2.3 sigma above the 14-day norm.

CRM

Fire the winback for 2,400 lapsed regulars

Austin members at 45 days quiet. Last cycle recovered 9% of them inside two weeks.

ACTIVE PROGRAMS

3 in flight

LIVE
PRODUCT

Summer Iced Series

14 / 2264% shipped
LIVE
REVIEWS

Review Recovery

31 / 3882% shipped
IN REVIEW
LOCAL

Patio Season

5 / 1338% shipped

The Command Center · what Jasmine Park's team opens every morning · data illustrative

The cycle

One Friday problem. Filed by 2:56p.

A slow line at the flagship, read at 11:42a, shipped by 2:38p, filed at 2:56p. The whole loop, on one ticket.

POUR CO · WORK ORDER

Cycle #212

Filed
CORAL GABLES FL · FLAGSHIP · FRIDAY · EVERY STEP TIMESTAMPED
The Pour Co Coral Gables storefront
CORAL GABLES FL
  1. 11:42a
    01 · READ 11:42a AUTOMARLO

    Nine reviews name a slow line in 24 hours. Marlo reads it as a weekday staffing gap, 11a to 2p, and flags two nearby stores with the same shape.

    GBP · 890K-review corpus · conf 0.86
  2. 2:38p
    02 · SHIPPED 2:38p MARLOOPERATOR

    One ops brief, nine replies, one recovery post, drafted in the locked voice. The senior operator rewrites one line. Everything is live by 2:38p.

    voice floor 0.90 · 1 human edit · SLA 2.9h
  3. 2:56p
    03 · FILED 2:56p AUTO

    Signal, brief, drafts, edits, scores: filed. The slow-line playbook is saved as pattern v2.

    cycle #212 · kept forever
3h 14m SIGNAL TO FILED

The next slow-line signal starts from pattern v2, not from zero.

FILE / POURCO / CYCLES / 0212 · DATA ILLUSTRATIVE
Three layers

Intelligence reads. Memory keeps. Execution ships.

The layers live underneath every screen your team touches. Each one has a page of its own. This is the shape of the whole.

01 · Intelligence

Reads every signal

Twelve dimensions, sixty-plus platforms, your whole category indexed against a locked brand voice.

29.8M signals in the library
  • 18M+posts
  • 890K+reviews
  • 1.2M+competitor ads
  • $3.2Btracked ad spend
  • 60+platforms
Explore the Library
02 · Memory

Keeps three kinds of it

Kept forever, cited in every brief. The third kind is the one nobody else has.

  • M01 Signal Memory what happened in the world
  • M02 Performance Memory learns what sells
  • M03 Process Memory how the work got made
Walk through Memory
03 · Execution

Ships the work

Drafts drafted, approvals routed, channels run end to end by operators plus AI. Every handoff auditable.

  • 8:14a IG reel shipped · Venice CA v 0.94
  • 9:01a 1-star Yelp answered · Austin Domain v 0.96
  • 11:22a Winback fired · Miami Wynwood v 0.92
See Execution run
Per-location depth

124 locations. Every dot referenceable.

One system runs Pour Co across California, Texas, and Florida. Every store scored on price integrity, reviews, photos, and revenue signal.

FIG 04 · POUR CO · CA / TX / FL · PER-STORE DEPTH · DATA ILLUSTRATIVE
124 locations · 71 at A or B grade
71 at A or B
A 38
B 33
C 31
D 22
The lens

The same library, read three ways.

Three surfaces, one library underneath. The Command Center opened this page. This is the Workbench, where drafts get made and voice gets scored before anything ships.

app.marlo.ai/workbench
WORKBENCH

Yuzu spritz encore · IG post

IN REVIEW
BRIEF

Summer Iced Series

Pillar
PRODUCT
Audience
Regulars + 90-day lapsed · Miami + Austin
Channel
Instagram feed · single image
DO
  • +Lead with the drink, close crop
  • +Warm, lowercase, zero hype words
  • +Name the two stores that asked for it
DON'T
  • No price callouts on launch posts
  • No competitor names in copy
EXEMPLARS
  • ·Iced oat latte hero · Jul
  • ·Cortado morning post · May
BRAND91CRAFT84
V1 · DRAFT

the yuzu spritz is back

wynwood and rainey st asked loudest, so it lands there first. cold, bright, gone by labor day.

RULES

Compliance check

R01Voice · warm, lowercase
R03Product first, close crop
R07No urgency cliches
R09Store shoutout accuracy
V2 drops the store names the brief asked for. V1 carries them.
R12Seasonal window stated
R14CTA clarity
HISTORY

Recent activity

Marlo · auto-draft drafted
9m ago
Generated 3 variants from Brief #1291. Top variant 91 / 84 / 0.94.
Senior operator edited V1
4m ago
Tightened the second line. Kept both store names.
Marlo · re-scored voice match · 0.94
2m ago
Jasmine P. tagged for approval
just now
SOURCE:MARLOWORKBENCH · AUTO-SAVED 4S AGO

FIG 05 · THE WORKBENCH · WHERE DRAFTS GET MADE · DATA ILLUSTRATIVE

Get started

Run all three layers, or pick the slice.

The full operation, or the layer that matters most this quarter. Either way, the library underneath is the same. No card, no migration.