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The Platform

Read every signal. Draft the next move. Remember what worked.

Three layers, one system. We tune it to your brand on day one, and it compounds every week after that.

app.marlo.ai / pour-co / today
live · mon 8:56am
COMMAND CENTER · POUR CO
Today
81STRONG
LIVEREFRESHED 3M AGO
Brand Health
81↑ +3
vs 30d
Voice Match
0.94↑ +0.02
143 posts scored
In-Flight Content
23
6 awaiting approval
Live Signals
7↑ +2
1 critical · 2 high
OPEN WORK

What needs you today

5 items · sorted by severity
OPSCoral Gables slow-line floater planROUTEDOps desk · 11:00am
BRIEFYuzu spritz encore briefVOICE93IN REVIEWMarlo draft · Today
REVIEW3 iced latte posts readyVOICE94AWAITING APPROVALAuto-drafted · Today
BRIEFAustin patio season kickoffVOICE89DRAFTINGMarlo draft · Tomorrow
CAMPAIGNGrowler weekend pushVOICE91LIVEJasmine P. · Friday
MARLO RECOMMENDS

Highest-impact moves

SOCIAL

Reply on the yuzu spritz thread inside 12h

Comments convert 3.4x when the reply lands in the first half day. The thread is eight hours hot.

PAID

Shift +18% into iced oat latte creative

CTR 4.4% against a 1.9% platform mean, 2.3 sigma above the 14-day norm.

CRM

Fire the winback for 2,400 lapsed regulars

Austin members at 45 days quiet. Last cycle recovered 9% of them inside two weeks.

ACTIVE PROGRAMS

3 in flight

LIVE
PRODUCT

Summer Iced Series

14 / 2264% shipped
LIVE
REVIEWS

Review Recovery

31 / 3882% shipped
IN REVIEW
LOCAL

Patio Season

5 / 1338% shipped

The Command Center · what Jasmine Park's team opens every morning · data illustrative

The cycle

The whole loop, in one afternoon.

We read a slow line at the flagship at 11:42am, shipped the fix by 2:38pm, and recorded the pattern at 2:56pm. One ticket carries it all.

POUR CO · WORK ORDER

Cycle #212

Recorded
CORAL GABLES FL · FLAGSHIP · FRIDAY · EVERY STEP TIMESTAMPED
The Pour Co Coral Gables storefront
CORAL GABLES FL
  1. 11:42am
    01 · READ 11:42am AUTOMARLO

    Nine reviews name a slow line in 24 hours. Marlo reads it as a weekday staffing gap, 11am to 2pm, and flags two nearby stores with the same shape.

    GBP · 890K-review corpus · conf 0.86
  2. 2:38pm
    02 · SHIPPED 2:38pm MARLOOPERATOR

    One ops brief, nine replies, one recovery post, drafted in the locked voice. The senior operator rewrites one line. Everything is live by 2:38pm.

    voice floor 0.90 · 1 human edit · SLA 2.9h
  3. 2:56pm
    03 · RECORDED 2:56pm AUTO

    Signal, brief, drafts, edits, scores: recorded. The slow-line playbook is saved as pattern v2.

    cycle #212 · kept forever
3h 14m SIGNAL TO RECORDED

The next slow-line signal starts from pattern v2, not from zero.

RECORD / POURCO / CYCLES / 0212 · DATA ILLUSTRATIVE
Three layers

Intelligence reads. Memory keeps. Execution ships.

The layers live underneath every screen your team touches. Each one has a page of its own, and this is how they fit together.

01 · Intelligence

Reads every signal

Twelve dimensions, sixty-plus platforms, your whole category indexed against a locked brand voice.

29.8M signals in the library
  • 18M+posts
  • 890K+reviews
  • 1.2M+competitor ads
  • $3.2Btracked ad spend
  • 60+platforms
Explore the Library
02 · Memory

Keeps three kinds of it

Kept forever, cited in every brief. The third kind is the one nobody else has.

  • M01 Signal Memory what happened in the world
  • M02 Performance Memory learns what sells
  • M03 Process Memory how the work got made
Walk through Memory
03 · Execution

Ships the work

Drafts written, approvals routed, channels run end to end by operators plus AI. Every handoff auditable.

  • 8:14am IG reel shipped · Venice CA v 0.94
  • 9:01am 1-star Yelp answered · Austin Domain v 0.96
  • 11:22am Winback fired · Miami Wynwood v 0.92
See Execution run
Per-location depth

124 locations. Every dot traces to source.

One system runs Pour Co across California, Texas, and Florida. We score every store on price integrity, reviews, photos, and revenue signal.

FIG 04 · POUR CO · CA / TX / FL · PER-STORE DEPTH · DATA ILLUSTRATIVE
124 locations · 71 at A or B grade
71 at A or B
A 38
B 33
C 31
D 22
The lens

The same library, read three ways.

Three surfaces, one library underneath. The Command Center opened this page. This is the Workbench, where your team drafts the work and scores it for voice before anything ships.

app.marlo.ai/workbench
WORKBENCH
Yuzu spritz encore · IG post
IN REVIEW
BRIEF

Summer Iced Series

Pillar
PRODUCT
Audience
Regulars + 90-day lapsed · Miami + Austin
Channel
Instagram feed · single image
DO
  • +Lead with the drink, close crop
  • +Warm, lowercase, zero hype words
  • +Name the two stores that asked for it
DON'T
  • −No price callouts on launch posts
  • −No competitor names in copy
EXEMPLARS
  • ·Iced oat latte hero · Jul
  • ·Cortado morning post · May
BRAND91CRAFT84
V1 · DRAFT

the yuzu spritz is back

wynwood and rainey st asked loudest, so it lands there first. cold, bright, gone by labor day.

RULES

Compliance check

R01Voice · warm, lowercase
R03Product first, close crop
R07No urgency cliches
R09Store shoutout accuracy
V2 drops the store names the brief asked for. V1 carries them.
R12Seasonal window stated
R14CTA clarity
HISTORY

Recent activity

Marlo · auto-draft drafted
9m ago
Generated 3 variants from Brief #1291. Top variant 91 / 84 / 0.94.
Senior operator edited V1
4m ago
Tightened the second line. Kept both store names.
Marlo · re-scored voice match · 0.94
2m ago
Jasmine P. tagged for approval
just now
SOURCE:MARLOWORKBENCH · AUTO-SAVED 4S AGO

FIG 05 · THE WORKBENCH · WHERE DRAFTS GET MADE · DATA ILLUSTRATIVE

Get started

Run all three layers, or pick the slice.

The full operation, or the layer that matters most this quarter. Either way, the library underneath is the same. You don't need a card or a migration.